The Patriot Way And WR Evaluation

One of the organizations I respect is the New England Patriots because they are an organization that embodies intelligence and doing things that are outside the box.  One such example was their ability to redefine how teams use multiple TEs to create on field mismatches.

One area however that the organization has struggled with over the past few years is the evaluation of WRs in the NFL rookie draft.  Lets take a look at their selections of wide receivers since 2000, the year that they selected Brady, so you can see for yourself.

 

Looking at these wide receivers, it is quite easy to understand why they have gone to free agency for wide receivers.  Chad Jackson was the highest WR taken among this group.  As a 2nd round pick, he could be characterized as a complete failure.  As a Patriot, he lasted 2 seasons and only started one game and caught 14 passes.  In one of the key metrics I use as a gauge for WR play, he rated well below the standard bar so it would be no surprise that he struggled at the NFL level.   Matt Slater has caught 1 pass, Taylor Price caught 5, Brandon Tate caught 24, and Bethel Johnson lasted long enough for 35 receptions.  With the exception of Deion Branch, the other 4 WRs taken in the 2nd and 3rd round (Jackson, Tate, Price, and Johnson), the Patriots received a return of only 79 receptions.  A 20% success rate at the position in the draft for rounds 2 and 3 would concern me as an organization.

Wide Receiver is a heavily misjudged position for a number of reasons.  The fact is that this misjudgment has created arbitrage opportunities for an organization looking to take advantage of it.  In 2011, the arbitrage WR was Cecil Shorts, and in 2012, the arbitrage WR plays for an organization where the Head Coach wanted to play Pin the Tail on the Donkey to determine which WRs to keep.  Fortunately for the Miami Dolphins, they cut the WR drafted ahead of Rishard Matthews, then cut Jabar Gaffney, and continued to increase his playing time late in the season.  He compares to two WRs taken in the early first round.

With the known information at this point, the early favorite for this year’s arbitrage WR is emerging.  He is comparing favorably to Roddy White at this early stage and is projected to go on the final day of the draft.  If your organization is looking for a Wide Receiver with that type of comparison for a discount, NFL Data Consultants is the place for you.

The Flying-20 On Trial: An Indicator Of Success For Wide Receivers?

At the MIT Sloan Sports Analytics Conference in 2012, an executive for the 49ers, Parag Marathe,  brought up a metric called the Flying-20.  This is the last 20 yards of a 40 yard dash.  He exclaimed that it is a metric that can be used to predict success, citing Jerry Rice as the example.  Whether Jerry Rice had a fantastic Flying-20 or not is irrelevant in this study.  What is on trial is the validity of the Flying-20 by looking at some of the best Flying-20 scores over the last few years.

 

Flying-20: 1.71

WR A.J. Love and WR Rondel Menendez

Undrafted out of South Florida, Love was waived twice by the Vikings this offseason and failed to catch a pass in preseason.

Menendez (Eastern Kentucky) had a leg up on Love in that he was drafted at #247 in the 1999 draft by the Atlanta Falcons.  Even so, Menendez never had a reception.

Flying-20: 1.72

Tyrone Calico and Eron Riley

Calico ran a tremendous 4.34 out of Middle Tennessee State and was drafted by the Titans in the 2nd round of the 2003 draft.  He played in 27 games, starting 8 and netting 42 catches for 501 yards and 4 TDs.  I would say that it was mighty fine production from a 2nd round pick with such a good Flying-20 score, but I don’t have a sarcasm font available to me.

Eron Riley was undrafted out of Duke and signed with the Ravens after the 2009 draft.  He never played a game for them, lasted 5 days with his next team the Panthers, spent a little time on the Broncos practice squad, and was released in December of 2011 by the Jets.  Just like the WRs with 1.71 Flying-20 scores, Riley does not have an NFL reception.

Flying-20: 1.73

Jeris McIntyre

McIntyre was selected in the 6th round in the 2004 draft by the Kansas City Chiefs after playing college ball at Auburn.  His Flying-20 score and SEC roots were not enough to net him any catches at the NFL level.

We have just looked at the five fastest Flying-20 scores in my database and among the 5 WRs, the average NFL stats are 8.4 receptions, 100.2 yards, and .8 TDs.  That is not a per game stat… that is a per career stat.

Flying-20: 1.74

Trindon Holliday, Ben Obamanu, and Isaiah Jackson

Another SEC player, Trindon Holliday was taken in the 6th round of the 2010 draft by the Houston Texans.  He has shown some dynamic return ability, but he has 6 fumbles to 2 receptions in his career.

Ben Obomanu was a 7th round pick in the 2006 draft by the Seahawks after playing his college ball at Auburn.  In five seasons, he has 87 career receptions for 1,209 yards and 7 TDs.

Isaiah Jackson was undrafted in 2012 out of Central Arkansas.  Although he did put up great workout numbers in his Pro Day, Jackson has not garnered much attention.

Flying-20: 1.75

Darrius Heyward Bey, Troy Williamson, and D’Andre Goodwin

Heyward-Bey was taken 7th overall in the 2009 draft by the Oakland Raiders after playing his college ball at Maryland.  Taken this high, and with one of the best Flying-20 scores, he has to be a shoe-in for success, right?  In 4 seasons, he has caught 140 passes for 2071 yards, and 11 TDs.  That turns out to be 2.5 catches and 37 yards per game.  I am starting to wonder if Marathe was just trying to bait teams into taking the high Flying-20 WRs if they didn’t do their homework.

Troy Williamson was also taken 7th overall in the 2005 draft by the Minnesota Vikings.  He lasted 3 seasons with the Vikings before being traded for a 6th round pick and played 10 games for the Jaguars, netting 8 receptions.  In all, Williamson had 87 catches for 1,131 yards and 4 TDs.

Goodwin went undrafted after the 2011 draft and has yet to catch a pass.  Do you think he is the one likely to break this trend?

In Conclusion:

Now that we have looked at the top 11 Flying-20 scores in recent years, and have very little to show for it, one must be highly skeptical that the Flying-20 is a legitimate metric to evaluate WRs.  In fact, you would have to go 13 deep before you found a WR that made a Pro Bowl roster.  That was Devin Hester, and he made it as a return man.  There is an answer on how to find quality WRs at a fraction of the cost, but it does not appear to be the Flying-20.